UN World Tourism Organization selects Bhoodan Pochampally as one of the best tourism villages in the world

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Hyderabad: United Nations World Tourism Organization (UNWTO) selected Bhoodan Pochampally village of Yadadri – Bhongir district in Telangana as one of the best tourism villages in the world on Tuesday.

It is located 50 km from Hyderabad, is often referred to as the Silk City of India for the exquisite sarees that are woven through a unique style called Ikkat. This style, Pochampally Ikkat, received a Geographical Indicator (GI Status) in 2004.

Union Minister of Culture and Tourism, G. Kishan Reddy, congratulated the people of the village for the prestigious recognition, which will be presented on the occasion of the 24th session of the UNWTO General Assembly on December 2 in Madrid, Spain. Pochampally’s unique weaving styles and patterns received special focus through Prime Minister Narendra Modi’s mantra of ‘Vocal for Local’ as part of the ‘Aatmanirbhar Bharat’ mission, he said.

On behalf of the people of Pochampally in particular and the people of Telangana, I am grateful that this award has been bestowed on the village of Pochampally. I am also grateful to the ministry officials in presenting the case for Pochampally and other entries effectively, he said.

UNWTO Pilot initiative aims the Best Tourism Villages award those villages which are outstanding examples of rural destinations and showcase good practices in line with its specified nine evaluation areas. It also aims to support the villages to enhance their rural tourism potential through training and access to opportunities for improvement.

The Ministry of Tourism had recommended three villages for the UNWTO Best Tourism Village entry from India Kongthong in Meghalaya, Ladhpura Khas in Madhya Pradesh and Pochampally in Telangana.

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